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DJ Zoe Urchin launched Beautiful People with a few one-off events at the LA2, followed by a brief stint at the Tube Club before moving to its long-term home, Metro. "I wanted to do something different," Zoe says. "I felt it was important to play up-to-date tunes, to recognise the shifts in the rock genre and not get stuck in the old rut."
"An institution by now, The Beautiful People is Tuesday night nirvana for anyone with a leaning towards the hard stuff. Playing a storming mix of metal, punk, emo and all the best tunes to lose your shit to"

"Its a very sad day that today Beautiful People has closed its doors after more than a decade delighting rock fans"

"As Beautiful people closes its doors after a decade London has lost a treasure"
Beautiful People became hugely popular with a fashionable young and notable for a rock night equally mixed gender audience. They wore skate and trendy branded clothes, embraced tech and were interested in the new scene. The crowd reflected London's multi-cultural identity, as well as the DJ's own.

Memories? There were many. Zoe's favourite band at that time, Slipknot, were guest DJ's twice. She was the first person in the UK to interview them (for Rock Radio Network), and got on so well with Joey and Sid they all began hanging out. Lemmy often dropped in when he was in the UK. A sad memory was the fatal motorbike accident which took much-loved head doorman, Neville. RIP.
Beautiful People became an institution. Loads of rock stars dropped in including Zoes own faves - Pantera, Fred Durst, Marilyn Manson, Henry Rollins and Walter Shreifels. The Americans loved the place - US rock clubs were stuck in an '80's timewarp. The yanks loved seeing the packed dance floor jumping to their music, which at the time wasn't played elsewhere in club nights.

Of course, new music was in the club's DNA. It hosted gigs by Gallows and New Found Glory and the first ever UK performances from Billy Talent and Fightstar. Music's always changing. Zoe reflected this in her sets, mixing hip-hop with guitars, nu-metal, skate punk and ska. Later she widened the range with emo and screamo, watching with amusement as some on the emo scene became huge stadium acts.

Emo and the dance music cross over, polarised the Beautiful People crowd. Angry metallers hated the cross fertilization of the genres. When Zoe began playing Pendulum's 'Voodoo People', (she was the first UK DJ to play their music in an alternative club) she found too many in her crowd had become resistant to new music. "I was trying to throw in a heady mix of drum'n'bass,


Beautiful People photo


Beautiful People photo


Beautiful People photo


Beautiful People photo




Beautiful People press


gabba and hip hop. The racism and threats to me personally intensified and that's about the time I stopped really enjoying DJ-ing to that rock crowd," she said.

"I wasn't interested in walking down that well worn path of retro hits and decided to stop the night. I wanted a night where anything heavy went and a wide mix was played. A night whose identity was on breaking new material not playing the same tired hits over and over." When Beautiful people stopped being receptive to the new music her club was all about, Zoe stopped the night.
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